Social media content for a proptech platform
Client Overview
NoBroker (Proptech · Real estate) partnered with YAB Media for Social Media Management.
The Challenge
NoBroker's audience of tenants, owners and buyers needed content that felt useful in the feed, not just promotional.
Our Strategy
Content pillars around renting, buying and home services, scripted reels with strong hooks, and a consistent publishing calendar.
Execution
We planned a monthly calendar across renting, buying, home services and owner tips, scripted reels with strong opening hooks, and produced carousels that people save and share.
Distribution
Instagram as the main channel, with content adapted for Facebook and LinkedIn.
Results
NoBroker's feed became more useful and consistent, with content that people engaged with, saved and shared, not just scrolled past.
Key Takeaways
Useful content outperforms promotional content. When the feed solves real problems, the brand stays top of mind.