Univest
Building Play Store trust for an investment app
- Client
- Univest · Fintech · Investment app
- Challenge
- For an investing app, the Play Store rating and recent reviews are part of the decision to trust it with money. Univest needed its store presence to reflect the experience of its real users.
- Solution
- A Play Store review strategy built around moments when real users are satisfied, a reply playbook for critical reviews, and ongoing rating and sentiment monitoring.
- Outcome
- Stronger trust signals on the Play Store and a more active, responsive review section.
