Taking story content beyond the brand's own followers
Client Overview
Story TV (Media · Entertainment app) partnered with YAB Media for Content Distribution and Positive Seeding.
The Challenge
New shows and story clips needed to reach entertainment audiences outside Story TV's existing followers.
Our Strategy
Niche mapping of entertainment and regional pages, then distribution across Instagram pages, Telegram channels and WhatsApp communities with positive seeding around launches.
Execution
For each new show or story release, we picked the strongest clips, matched them to relevant entertainment and regional pages, and timed placements around launch days.
Distribution
Instagram entertainment and regional pages, Telegram channels and WhatsApp communities.
Results
New releases reached entertainment audiences well beyond Story TV's own followers, giving each launch wider visibility from day one.
Key Takeaways
Good content needs the right rooms. Distribution through relevant communities extends a launch far beyond the brand's own page.