Building Play Store trust for an investment app
Client Overview
Univest (Fintech · Investment app) partnered with YAB Media for ORM.
The Challenge
For an investing app, the Play Store rating and recent reviews are part of the decision to trust it with money. Univest needed its store presence to reflect the experience of its real users.
Our Strategy
A Play Store review strategy built around moments when real users are satisfied, a reply playbook for critical reviews, and ongoing rating and sentiment monitoring.
Execution
We mapped the in-app moments where users had just completed a successful action and timed review requests around them. Every new review got a reply, with critical reviews routed to the right team so issues were addressed, not just answered.
Distribution
Google Play Store as the main focus, with supporting reputation content on Instagram and LinkedIn to reinforce trust.
Results
Univest's Play Store page now shows a steady flow of recent, genuine reviews with visible, helpful replies, giving new users more confidence before they install.
Key Takeaways
For a finance app, how you respond to reviews matters as much as the rating itself. Consistent, human replies build trust with every person reading them.